Starts with
The customer action
A customer enters from an ad, website, campaign, QR code, or direct WhatsApp message.
Measurement
Measure where WhatsApp conversations come from and what happens next
Track sources, clicks, demo actions, signup intent, workflow logs, and routing events so WhatsApp becomes measurable, not invisible.
Workflow preview
Conversation to structure to action
1Source is captured
2Workflow events run
3Actions are logged
4Performance can be reviewed
What UseWaba collects
The details your team usually has to chase manually
Traffic source
CTA clicks
Demo starts
Workflow progress
Signup intent
Example
Example: no more invisible WhatsApp traffic
When WhatsApp sits between marketing and operations, UseWaba helps track how conversations start and what happens after the first message.
Business outcomes
Better campaign learning
More informed follow-up
Less blind WhatsApp activity
Team receives
A clear handoff, not a messy thread.
Clearer visibility into what customers are doing before, during, and after the WhatsApp workflow.
Related features
Want to see how this works in a real WhatsApp flow?
Try the demo, then start with one workflow that matches how your team already works.