UseWaba ("we", "us", "our") provides workflow software that operates through the WhatsApp Business Platform. This Privacy Policy explains what information we collect, why we collect it, and how we handle it responsibly.

1. Information We Collect

a) Information You Provide

Name, business name, phone number, and email submitted via signup requests.
Information you voluntarily share during setup or support conversations.

b) Operational Data

System logs required to operate, secure, and improve the platform.
Configuration data related to workflows created inside UseWaba.

c) Messaging Data

UseWaba processes message events strictly to execute workflows configured by the business. We do not use message content for advertising, profiling, or resale.

d) Website Analytics

We may use website analytics to understand page visits, demo clicks, signup intent, and general website performance. Analytics events are used to improve the website and do not include WhatsApp message content.

2. How We Use Information

Provide and operate the UseWaba platform.
Enable workflow automation requested by the business.
Maintain system security, reliability, and abuse prevention.
Communicate about setup, updates, or support.
Understand website interest and improve public-facing content.

3. Legal Basis (POPIA / GDPR-Aligned)

We process data only where necessary to deliver the service, meet legal obligations, improve website performance, or where you have provided consent through direct interaction with our platform.

4. Data Sharing

We do not sell personal data. We only share information when required to operate the service, including:

WhatsApp Business Platform for message delivery.
Infrastructure providers used to host the system securely.
Analytics providers used to understand website performance and improve public content.

5. Data Retention

We retain data only for as long as necessary to provide the service, comply with legal obligations, and maintain auditability of automated workflows.

6. Security

We implement technical and organisational safeguards designed to protect information, including controlled access, encrypted transport, and strict system isolation.

7. Your Rights

Request access to your data.
Request correction or deletion.
Object to or restrict processing where applicable.
Contact us about privacy or analytics-related questions.

8. International Processing

Our infrastructure and analytics providers may operate globally. We ensure appropriate safeguards are applied where cross-border processing occurs.

9. Changes to This Policy

We may update this policy as the product evolves. Material changes will be reflected on this page with an updated revision date.

10. Contact

Email: hello@usewaba.com
Company: micro Business Operating Systems (mBOS)